Google understands the capabilities of smartphone technology. It's no surprise that you can use Google Ads to create and offer advertising campaigns designed to drive engagement with your mobile apps. If you want to increase app usage or get users to take action within your app, Mobile App Engagement Campaigns are an alternative to your Google Ads to-do list.
It's worth noting that the Display Network is a great asset for increasing mobile app usage through Google Ads. That's because you can bid on other in-app ads, to show to users who have downloaded your app. This is especially useful when you have a new offer, feature or update to promote.
As for the Search Network, your ads will appear on the phones and tablets of people who have used your app before. This is especially useful when your app might provide them with the benefits they've been looking for via Google. In addition to this campaign, there are a few other things that the professionals at Google recommend when it comes to driving and increasing engagement:
- Track in-app interactions (with tools like Firebase).
- Create compelling copy that encourages comfort and overall benefit from using the app.
- Use deep links to direct people to your app's action screen.
- Cross-promote your app across your channels and platforms.
No doubt, it will help you on your way to success with Mobile App Engagement campaigns on Google Ads platform.
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