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How to Analyze Behaviour Reports

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Pageviews—The total number of pages viewed. This number includes repeated views of a single page. In other words, a single person may view the same page several times and each view is counted as a pageview. Unique Pageviews—The number of individual people who have viewed a specific page at least once during a visit. For example, if a single user views a page more than once during the same visit, only the original view is counted (whereas general Pageviews count each visit). The Unique Pageviews metric counts each page URL + Page Title combination. Avg. Time on Page—The average amount of time users spend viewing a specific page or screen, or set of pages or screens. Bounce Rate—The percentage of single-page visits or the number of visits in which people left your website from the same page they entered on. For example, if you visit a single article or page on a website and then leave, that’s counted as a bounce and is factored into the Bounce Rate. % Exit—The percentage of users who exit from a page or set of pages.
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