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Paid Media Management

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Paid media refers to external marketing efforts that involve a paid placement. Paid media includes PPC advertising, branded content, and display ads.

Paid media is an essential component of revenue growth and brand awareness for online businesses. (source: https://www.bigcommerce.com/ecommerce-answers/what-is-paid-media-and-how-is-it-used-by-online-businesses/)

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